World at Work T4: Strategic Communication in Total Rewards

Make Sure Employees 'Get It' 

This course provides an introduction to strategic communication, focusing on total rewards communication. It begins by establishing the purpose and value of strategic communication along with discussing how behaviors can be influenced by communications. In addition, an eight-step process is detailed providing guidance for creating an effective and efficient communication campaign. Case studies provide participants an opportunity to apply the eight step process. Furthermore, specific communications related to each of the total rewards elements are highlighted, as are suggestions for communicating special situations, such as a merger or acquisition. 

  •   Learn the rationale for strategically planning a communication campaign.
  •   Discuss the characteristics of effective communication.
  •   Obtain an understanding of the eight steps of the communication process.
  •   Identify the appropriate communication channel to deliver the message.
  •   Review specific total rewards communications considerations and special situations.
  •   Find out how to effectively and efficiently manage your communication campaign.

What You Will Learn:

Communication Strategy and Total Rewards
• Total rewards concepts and components
• Value and purpose of strategic total rewards communication
• Effective communication
• Management’s role in communication 

Communication Fundamentals 
• Fundamentals of communication
• Characteristics of effective communication 
• The strategic communication process 

The Strategic Communication Process: Steps 1-4
• Step 1 — Analyze the situation
• Step 2 — Define the objectives
• Step 3 — Conduct audience research
• Step 4 — Determine key messages
• Case study 

The Strategic Communication Process: Steps 5-6
• Step 5 — Select the communication channel
          o Face-to-face
          o Paper-based
          o Technology-based
• Step 6 — Develop the communications campaign 

The Strategic Communication Process: Steps 7-8
• Step 7 — Implementation
• Step 8 — Evaluation
• Case study
• Managing the communication campaign

Total Rewards Communication and Special Situations
• Total rewards communication
          o Compensation
          o Benefits
          o Work-life
          o Performance and recognition
          o Development and career opportunities
• Total rewards statements
• Special situations
• Working effectively with external vendors and internal communication departments

Date/Time/Location: (All listed times are CST)

Class has been held. Watch for future dates.

Special Notations:

Exam Only
$500 Member (MRA or WAW)
$645 Nonmember